ASOS launched in London in 2000 as AsSeenOnScreen, selling copies of what celebrities wore on television, and became the biggest online-only fashion retailer in Britain within a decade. The own label, later called ASOS Design, plus the Tall, Petite and Curve ranges, is what turns up second-hand.
Is ASOS sizing true to UK? Generally yes, and the Tall range adds about two inches to lengths. Knits and going-out tops from the early 2010s are cut close, so we list bust, waist and length rather than trusting the label.
Why buy ASOS pre-owned? The early 2010s metallic knits, mesh corsets and bodycon dresses are now bought as Y2K-adjacent pieces, and the price second-hand is a fraction of new. Our Y2K guide explains how to wear them without the costume feel.
ASOS: what our pieces tell us
none in stock right now · 3 sold. On the 3 ASOS tops and dresses we measured, the bust ran −11 to −4″ against the UK standard for the label size: smaller than the UK standard for the size on the label, so size up if you are between sizes. Measured table below.
About the ASOS labelmade in · 3 label photos · sizes · sources
Read from the 3 ASOS pieces we have handled: our own tape, our own label photos. Nothing here comes from the brand.
- Made in, from the labels
- China ×2 · Turkey ×1
- Composition on the labels
- 100% polyester ×1
- Register numbers on the labels
- RN 166978 registered to Asos Plc
- Eras on our pieces
- Y2K ×2
- Sizes handled, as listed
- UK 8 ×1 · UK 10 ×2
Labels through the years, from our photos
ASOS is a British online fashion retailer founded in 2000 and headquartered in Camden Town, London. Source: en.wikipedia.org, checked 21 Oct 2026.
Is ASOS still made? Yes, as far as public records show (checked October 2026). ASOS is a British online fashion retailer founded in 2000 and headquartered in Camden Town, London. Source: en.wikipedia.org. What we sell is second-hand, from earlier seasons.
Measured on our pieces 3 ASOS pieces measured flat by hand · label size against the tape
In stock and sold, in inches. The Pieces column says how many pieces each line rests on.
| Label | Pieces | Bust, round | UK standard | Length |
|---|---|---|---|---|
| UK 8 | 1 | 29″ | 33″ | 16″ |
| UK 10 | 2 | 24–30″ | 35″ | 14–51″ |
Does ASOS run small or true to size? On the 2 ASOS pieces labelled UK 10 that we measured, the bust was 24–30″ round (the UK standard for that label is about 35″). That is smaller than the UK standard for the label, so size up if you are between sizes.
“Our UK estimate” is the size on each piece's own listing, tried on our model (5′6″, UK 8). Jeans sit on the hips, so a waistband measures more than the natural waist it is made for: about 3″ more on a low rise, 2″ on a mid rise, 1″ on a high rise, the same rule Will it fit? uses. Shorts are left out of the inseam column.
How ASOS knitwear sizes against other labels: knitwear sizing by brand →
Sold
Pieces from ASOS that have already found a home. Each is one of a kind, so none can be bought again.
Kitanesque is an independent reseller of pre-owned pieces and is not affiliated with, endorsed by or sponsored by any of the brands shown. Brand names and logos belong to their respective owners and are used only to identify genuine items.